LG's IFA 2026 Booth Never Left Berlin — Here's How to Walk It Anyway

Sarah Johnson · 2026-09-29

Imagine wandering through LG's massive IFA 2026 booth in Berlin. Now imagine doing it from your couch in Ohio. That's exactly what LG and Trusted Reviews just pulled off. They've built a full digital twin of LG's physical exhibition space. Not a slideshow. Not a video tour. An actual interactive environment you can explore at your own pace, from anywhere in the world. ### What Exactly Did They Build? Using LiDAR scanning and what's being called the world's first 24K 3D camera, the team captured LG's IFA stand in extreme detail. The result is a virtual space where you can: - Move freely around the entire booth, no fixed camera angles - Explore different exhibition zones at your own pace - Click interactive hotspots to pull up product specs and features - Discover LG's latest innovations without booking a flight It's less like watching a product demo and more like being handed the keys to the show floor after everyone else has gone home. ### Why This Matters More Than You Think Here's the thing about trade shows. IFA is one of the biggest consumer tech events on the planet. But it only runs for a few days. And unless you're in Berlin during that window, you're stuck reading secondhand coverage. > "IFA gives us an incredible opportunity to bring our latest innovations together and allow visitors to experience them first-hand. Working with Trusted Reviews means that experience no longer has to end when the doors close in Berlin." — Dan Michelson, Marketing Director at LG Electronics That quote gets at something real. The physical booth gets dismantled. The products move on. But the digital version? It sticks around. Consumers, journalists, retailers, and industry partners can all explore the same space long after the lights go out in Berlin. No travel required. No scheduling conflicts. ### The Tech Behind the Curtain The digital experience is integrated directly into Trusted Reviews' editorial coverage. So you're not just walking through a virtual booth. You're getting independent context alongside the product info. Chris Dicker, CEO of Candr Media, explained the thinking: "Technology exhibitions are extraordinary physical experiences, but traditionally much of that experience disappears when the show ends. We wanted to explore how we could change that." Fair point. Most trade show coverage boils down to photos and press releases. This approach tries something different. It preserves the spatial experience itself. ### Should Other Brands Pay Attention? Maybe. The technology isn't cheap, and not every product benefits from a 3D walkthrough. But for big-ticket items like TVs, appliances, and smart home systems? Being able to inspect them up close, even virtually, beats a spec sheet every time. Dicker hinted at bigger ambitions: "We believe this could represent an exciting new way for technology brands to extend the impact of major exhibitions well beyond the people able to attend them in person." If this catches on, trade shows could stop being one-week events and start becoming ongoing experiences. That's a shift worth watching. ### How to Try It The interactive LG IFA 2026 experience is live now. You can explore the full stand, hop between exhibition areas, and click through hotspots to learn about each product. No app download mentioned. No VR headset required. Just a browser and some curiosity. Whether you're a review directory professional tracking how brands handle product discovery, or just someone who wanted to see what LG brought to Berlin this year, it's worth a look. The booth is gone. The experience isn't.