Vodafone's New TV Box Takes Aim at Sky with Freely Streaming

Michael Bennett · 2026-09-03

Vodafone just dropped some big news: they're launching Vodafone TV, a new entertainment hub that aims to bring all your streaming, live TV, gaming, and apps into one place. If you're tired of juggling a dozen subscriptions and devices, this might be the answer you've been waiting for. ### One Box to Rule Them All? Let's face it, the streaming world has gotten messy. You've got Netflix here, HBO Max there, and a bunch of other services scattered across different apps and devices. Vodafone TV wants to simplify that. It's a set-top box running Android TV that supports 4K, Dolby Vision, and Dolby Atmos. Under the hood, there's 3GB of RAM and 32GB of storage, which should keep things running smoothly. But the real magic is in the content. Vodafone TV brings together Netflix, HBO Max, and Freely, plus over 150 live channels, 300+ cloud games, and thousands of apps from the Google Play Store. That's a lot of entertainment in one spot. ### Freely: A Game-Changer for Live TV One of the standout features is Freely. It's an internet-based live TV service with more than 70 channels and thousands of hours of on-demand content from major broadcasters like BBC, ITV, Channel 4, and Channel 5. No aerial or satellite dish needed—just your internet connection. That's a big deal for cord-cutters who still want live TV. ### Smart Discovery and Cross-Device Continuity Vodafone is also focusing on making it easier to find something to watch. Smart AI Search, Google Assistant, and personalized recommendations are built in, so you can search across all your services without hopping between apps. And if you start watching something at home, you can pick up where you left off on your phone with the companion app. Profiles, favorites, and game progress carry over, too. For those always on the go, Vodafone TV pairs with their new SuperMobile offering, which uses 5G+ FastTrack for faster, more reliable streaming. ### Pricing and Availability Vodafone TV launches in October for new and existing customers with a home broadband, 5G Broadband, or mobile plan. At launch, Netflix and HBO Max are included, and you can add other services like Disney+, YouTube Premium, DAZN, Spotify, and Prime through Vodafone Subscription+ on a 30-day rolling basis. There's also Vodafone Box Office for renting or buying films, and parental controls via a secure Master PIN. ### The Bottom Line Vodafone TV is clearly gunning for Sky and other traditional TV providers. By combining live channels, streaming, gaming, and apps, it offers a simpler alternative to switching between platforms. If you're a Vodafone customer, this could be a compelling upgrade. We'll have to wait until October to see how it stacks up, but it's definitely one to watch. > "Vodafone TV is designed to simplify the increasingly messy experience of juggling multiple streaming subscriptions and devices." Stay tuned for more updates as we get closer to launch.